Kirill Ignatiev: "Individual design will go into the sphere of art, sought after by connoisseurs"

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Kirill Ignatiev: "Individual design will go into the sphere of art, sought after by connoisseurs"

Kirill Ignatiev - Chairman of the Board of Directors group of companies "Russian investments" and coordinator of the research project "Technological progress and the economy of the future." The project - more than 350 interviews with scientists, innovators, entrepreneurs and futurists from around the world. They were asked one question: "What kind of change in your industry in the near future will change our daily lives." These aggregated data formed the basis for the project, which aims at popularizing and investing in innovations that can change the future.

Designer and architect Maria Romanov Kirill Ignatiev met last summer in the old Russian city of Ples. For Design Mate she spoke with the owner about how technology will affect the work of designers, architects, and - the life of each of us.

Today we not only know of the existence of 3D-printing, but also saw this process with my own eyes. Engineers propose to introduce robots in construction and develop architectural concepts printed houses. We have a revolutionary material graphene, which can power the LEDs and dramatically change the color of fabrics; Graphene can be used, for example, for the costumes. Inventors create cybernetic organism, and on the way - flying drones taxi and unmanned ground vehicles. The list of innovations announced over the last year, you can continue. This is a new technological revolution?

Indeed, many grandiose breakthroughs that can change the usual life, not seen since the advent of electricity and the internal combustion engine. We - witness large-scale changes, the basis of which - in IT, an industry that has penetrated into all areas of our lives and start to change it. Another factor - the speed of information dissemination, and in the broadest sense of the cultural values ​​and languages, to knowledge and creativity. Add to that the materials with controllable properties and additive technology (primarily, 3D-printing), and we will get today's realities. And if we look at the decade ahead, we see three major development areas: a breakthrough in knowledge about the human body (genetic engineering and biokonstruirovanie), the quantum revolution (practical application in everyday life the world of minute particles of technologies) and superconductivity, which can be used in all areas from transport to energy.

Kirill Ignatiev: Individual design will go into the sphere of art, sought after by connoisseurs

It is considered that significant only created in a period of great turmoil (and the crisis is a shock), not an example of stagnation and the transitional period, when all are seeking new forms and styles. Do you agree? What is the period we are experiencing now, and how it is reflected in different walks of life, from art to science?

Today we are in the stage of completion of the longest recession in the last quarter of a century. The peculiarity of the moment that the crisis itself far less than his feeling. And it is clear why: the driving force behind the development of any economy is a business, and part of the business sense of crisis, not because he still is, in principle, but because it is in them. They do not have time for change, and for them to return to the "golden age" will never come - technology, consumption and demand have changed. The second feature is that the first time a major contribution to the rise will make starting very young people. Among those who are now 14 years old, there will be many millionaires. These people will be the drivers of change in their twenties - I see it is this period of time, "the fourth industrial revolution." The dependence of this time will be the reverse: not the technology will be born thanks to the crisis, and the crisis will be the result of changes in demand due to new technologies in transport, materials, energy and retail.

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It will be for a change?

65 {edf475b468e2c6fc37b8924f1717045ba8f7d4e67239e1429c5764e47d493fde} oil consumption today is transport, which goes to Elektrostandart: early twenties electric cars will go to the massmarket. Another 15 {edf475b468e2c6fc37b8924f1717045ba8f7d4e67239e1429c5764e47d493fde} - energy, which is also rapidly changing. Hydrocarbons need not burn, and the creation of new materials, but the growth of this industry lags behind the growth of electric transport. Moreover, part of the new materials "fly" Only the low price of oil, and this fall will cause the next crisis and the structural changes in the markets. Going online trade, including food, reduction of construction in the Old World and the growth of the rental model in the real estate and transportation, hobby and suites radically affect the demand and entail bankruptcy of large companies. The complex of these changes is the cause of the economic crisis at the beginning of the twenties.

Already, in some professions people robots replace. Could it be that with the development of 3D-printing will be forced manual labor, or will they coexist? For example, the Japanese have even the toilet - little spacecraft, but the art of origami is still relevant.

Manual labor will increasingly apply to the art and, accordingly, will go up. Part Handmaiden - a historical craft and interest in the history and culture is growing. Fashion for traditional culture - this trend, supported by technology, social networks and private educational programs. A new world - a new demand for knowledge and erudition. After all, the formula for which you have time for a change, it's "Appreciate every minute, to obtain useful, technological expertise and expand erudition", and cultural background in this sense is very important. Automation capture mass production, but the category of manual labor will not go away, especially in the crafts, crafts and creative industries.

Kirill Ignatiev: Individual design will go into the sphere of art, sought after by connoisseurs

Architecture and design are directly linked to technological progress, innovation and the emergence of new materials. On the other hand, and architecture and design do not stop working with the cultural heritage. And someone is typing the 3D-printer futuristic house, and someone - suddenly speaks in favor of comfortable classics. As will continue to develop this industry?

We are waiting for customization of style: the demand for custom design will grow and more and more people, even of modest they want to realize their ideas in a personal interior. Hence - a breakthrough in the field of low-cost interior items and furniture. And given the growth of the rental market instead of selling, this is a very promising market. Requests for stylistic solutions are as broad as possible: the future does not cancel the demand for art deco Empire or Japanese minimalism, but queries will be one of hundreds - an era of strict changing styles will change to a kaleidoscope of individual decisions.

With the development of technology designers and manufacturers will be able to more quickly respond to fashion and trends. Logistics without any intermediaries will build Internet services, offline showrooms will be less, but the exhibition will be claimed as a place where you can see and touch every piece live. Generally, offline commerce moves to the connection with the concept of "exhibition", and exhibitions, as well as parks are places of leisure, meetings and social dialogue - we are gradually moving from the architecture of the buildings to the architecture of life.

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At the same time, the architecture and decor change technology: there will be numerous services that simplify the work of architects and decorators. Modeling in 3D-program interior decorator can instantly select and buy items from a common database - will not need to go to the store or on the factory site. If you need individual production, it will be possible to get an overview of potential manufacturers and compare them. Download 3D-ready models, and link them to the premises will be elementary simple, the customer will be able to observe the work on the project, pay for it and be controlled remotely, and logistics services to the required date yourself deliver materials and furniture. Information about the habits, tastes and peculiarities of each person will be collected in an array of Big Data, and if the customer gives decorator access to part of their personal information, artificial intelligence will help pick up items related to style and taste of the customer. In the future, IT-solutions automate the process, and lowbrow people can do without designers. Individual design as Handmaiden, will go into the sphere of art, sought after by connoisseurs. Technology not only take away, but bring money to the designers: the next 25 years "creative engine" will be able compiler, but not the author. The author's creativity will be easy to monetize through the Internet. If you put your invented a chair on a special website, after a quick check of original authorship, you will be received royalties from each produced object, no matter who ordered it to any production plant.

Kirill Ignatiev: Individual design will go into the sphere of art, sought after by connoisseurs

Unusual solutions come from the sphere of IT: the simplest chips will soon be no more than the paper and the wall, covered with a layer of chipovat be able to change color and acquire image as a wallpaper. Change the wallpaper, or turn the wall into the screen will be a couple of clicks on your phone.

How to change the representation of the person about the urban and residential environments, as his private house will look like? And there remain private houses, in principle?

Of course the city and living environment changes .: town centers will be closer to the concept of "park", unmanned vehicles will solve the parking problem and "traffic jams", the number of private homes will grow. Multi-storey building will thrive only in India, Africa and Southeast Asia.

However, it is important to note that in addition to the ubiquitous Internet of things there is something else. This - the humanization and harmony, naturalness. Go green and values ​​healthy lifestyle will only become more important. Studies confirm that in a familiar man and his environment, his ancestral life expectancy is higher than in a foreign environment. People will be less to migrate to a different environment and climate. And skyscrapers - is generally a bird habitat, life on the higher floors are stressful to the body and in the future they will be the same monuments, like medieval castles today. It is a private home will be the main format of life in developed countries. More and more people will work from home. This would entail the organization of the demand for housing and places for sports and office space will be developed as an eco-system, including the residential spaces. This format is useful for those who work in the format agile (agile development). As well as many factories have become lofts, commercial premises will continue to change their purpose: they will be housing, coworking, educational space and even agriculture.

What happens to the premium brands and brands class "luxury"?

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Great suites era ends: brands will focus on the "Generation Z», they will be forced to go to greater customization and expand its range. I believe that history will repeat a mass death of brands over the next 20 years, as it was a century ago, during the Great Depression. Will survive are those who are built into the new internet marketing system and will remain the most successful are those who continue to "shape the fashion" or it will have a stable demand "ultralyuks" category. For new generations of value of the stamps will be reduced in favor of functionality, design and comfort. At the same time, there will be new powerful brands: companies from the virtual economy to expand its presence in the objective world.

Kirill Ignatiev: Individual design will go into the sphere of art, sought after by connoisseurs

What do people with a keen sense of beauty, aesthetes and collectors, who now recommend not to invest in antiques, and innovation?

I will give the opposite advice. To successfully deal with new technology, you need every day to be at the helm of the business: if you do not catch the trends, it can be left behind and lose. But not all are able to manage online. Those who sold his business and has available funds, often chooses the path of a passive investor. But for them the best option - invest in the eternal values ​​that will never lose in price, for example, in real estate in the historic centers of cities or unique locations. The trend of the future - the careful preservation of zones of protection, greater attention to the cultural heritage in places where no one will not build anything. Therefore, my formula: invest in the technologies of the future, if you are confident in the management, but invest in the eternal values, if you - a passive investor.

I know that in addition to the future and you are interested in the past. Is there some kind of stable trends in the world of antiques? Will continue every year something to pass the time in their category, become antiques, furniture and 60s will be valued in the same way as once was appreciated, for example, Biedermeier style?

I'll start from the end: furniture 60s - is the trend today. Scandinavian design at that time among the most reproduced factories this year, and this is no accident. This trend - a reflection of a breakthrough in the era of the development of "luxury". To luxury revived in a variety of custom solutions, it is undergoing a period of standardization and simplification. Accordingly, few works of authorship period of pan-European unification today began in the fashion wave of the subject of collectors passion.

World antiques market really narrows due to the art of past centuries. A period of great wars, seizures and disasters behind. Therefore good things for a long time to settle in private collections, museum collections grow. Interest in culture makes it economically meaningful establishment of private museums on the basis of the best collections, and custom demand increases interest in antiques in an interior that is unique and can be combined with modern solutions. The conclusion is simple: the market will have a tendency to rise above the bank deposits, and in some segments, such as Chinese art, will generate significant revenue in the coming years.

Kirill Ignatiev: Individual design will go into the sphere of art, sought after by connoisseurs

Our life has become much faster: we have time to perform a huge number of cases per day, but can hardly withstand a three-hour performance. What is the reason?

In order that the value of real-time is becoming one of the most important and sought-after values ​​the twenty-first century.